Over the last decade we have seen the meteoric rise of ecommerce, and some of the most innovative and successful companies around have been riding that growth since then. The forward thinking leaders of these companies recognised the incredible potential of the internet and didn’t waste a second grabbing the opportunity by the horns and seeing how far they could go.
So what was the reason behind their success? How did they achieve these incredible feats? This is a difficult question to answer but they all have two common beliefs that really stand out:
1. Product Innovation: these guys weren’t followers; they were trend setters. They didn’t play by the rules; they made their own rules.
2. Customer Delight: all of these heroes of ecommerce made the simple decision to focus on the customer and deliver a service that goes above and beyond what they were expecting. They didn't just satisfy their customers, they delighted them too!