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The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number of keywords, anchor text and links you have on your page. You also need to consider the quality, relevance, context and value of your website's content. It's not just about having something on a page - it's about having content that is relevant, unique, and offers users valuable information, all while adhering to the basic principles of SEO.
Unfortunately for us, there are no simple one-stop shop tools to help you evaluate the quality of the content on your website. But by taking the time to complete a self-evaluation of your content, you can discover which areas you might need to improve. Comparing the quality of your site's content to that of one of your competitors is a very effective way to determine where your efforts are falling short.
Here are 9 tips for evaluating your website content vs. your competitor's content:
