We all know that quality web design is a valuable investment, but what are the real benefits of hiring a professional designer? Is the price tag worth it? Will a website that looks good bring in business?
Yes, and here’s why:
1. CONSISTENT BRAND IDENTITY
Professional designers think about the big picture. They create a visual language for your brand that is consistent across different contexts. Your website, logo, business cards, and even your Twitter profile have to form a coherent whole. Brands that have a consistent visual language make a more memorable impression than those that look like five different side-businesses.